located in NYC
create@kareemcollie.com
HBO Sports:
The Fight!
We created a series of posters that sought to represent the magnitude of the two titans about to "throw down" in the ring Alas, the fight was put on hold indefinitely due to a very public disagreement between the two fighters. However, just in case you were looking forward to seeing the fight as much as we were, here is a look at our contribution to the print campaign.
Art direction
Dimitrious II
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THE FIGHT— What was to be the biggest boxing event of the decade. It crashed and burned after a controversy sprung up between Manny "Pac Man" Pacquiao and Floyd "Money Maker" Mayweather.
These are examples of a couple of "Contenders" for the keyart of the marketing campaign.
KARIN + RAOUL
K+R SERVES UP SENSUAL, ADVENTUROUS, QUALITY FASHION, DOCUMENTARY AND PORTRAIT PHOTOGRAPHY AND VIDEO, and is a place where photographers from all over the world can connect. I was asked to be a guest Art Director on their second issue, BLVR (Blur), to develop the cover art and several of the photo spreads. "Neon Nights" is one of my favorite spreads.
Art direction
Dimitrious II
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Working with such fantastic photography is inspired. This is the result of that inspiration with the cover design of their second issue “blur”.
KARIN + RAOUL
K+R serves up sensual, adventurous, quality fashion, documentary and portrait photography and video, and is a place where photographers from all over the world can connect. I was asked to be a guest Art Director on their second issue, BLVR (Blur), to develope the cover art and several of the photo spreads. "Neon Nights" is one of my favorite spreads.
Personal Project
Self
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Branding
Dimitrious II
The verve of an illustrated unicorn, the simplicity of black and white, classically styled logotype, a hint of magenta - the elements define Dimitrious II. DII is a creative studio headed by Donald Franklin and myself. The brands character exudes a confidence and defines a business that is diverse, progressive and swift.
Creative direction
Dimitrious II
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The company site captures the sense of play and fantasy through Black and white photography.
Branding
Coca-Cola International
Studio Red was a multi-disciplinary creation tank within the Rockwell Group. For our client Coca-Cola, we developed products, enhanced usability,CREATED NEW RETAIL EXPERIENCES AND RETHOUGHT THE BRAND’S POSITION IN VARIOUS MARKETS DOMESTIC AND ABROAD.
Design direction
Studio Red @ Rockwell Group
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I lead a team to develop an efficient, inexpensive means of beverage distribution and to create a new culturally driven graphic language – to bring distinction to the Coke brand in an extremely competitive landscape.
Interactive
Geoffrey Weill Associates
We were asked to refresh Weill's brand through an online experience that was unique to the travel industry. DIMITRIOUS II achieved that sensibility by referencing the early 20th century romantic view on travel. Through color and texture we created a fluid user experience that explores Weill’s world of romance and passion for travel.
Creative direction
dimitrious II
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Travel PR firm GWA’s client list spans across 6 of the 7 continents. We made it a point to highlight this in the UI.
The site hosts a robust online gallery of vintage travel posters that Geoffrey has collected throughout decades of international travel. These posters can be cross-referenced with his list of clients in each of those regions
Interactive & Branding
Cycle Architects
WE APPROACHED THIS PROJECT LOOKING THROUGH THE LENS OF ARCHITECTURAL FORM AND SUSTAINABILITY. These attributes were abstracted into the logo design. The site itself mimics the purist approach that the client takes towards architectural structures.
Creative direction
dimitrious II
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Interactive
Sheer Print Solutions
After a decade of running a digital printing house in NYC, Sheer Print Solutions decided to integrate a graphic design service into their company, becoming a full service design studio.
THIS MAJOR CHANGE NECESSITATED A FACELIFT – WHICH DIMITRIOUS PROVIDED with a new look and feel and website design.
Creative direction
dimitrious II
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Interactive
WeeksvilleSociety.com
WEEKSVILLE HERITAGE CENTER IS A SHINING EXAMPLE OF A COMMUNITY-FOCUSED ORGANIZATION THAT BRIDGES THE PAST TO THE FUTURE. We were asked to design an identity around their existing logo. The unique typeface, coupled with rich colors and nouveau framing elements created a timeless identity system that communicates Weeksville’s character and purpose across a variety of programming needs.
Creative Director
Dimitrious II
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Branding
International Building Products N.A.
International building products, north america (ibpna) needed an identity, which characterized their dynamic, high-quality, eco-conscious products. Dimitrious began by creating an iconic mark that addressed these attributes. Icons of home, earth, building, firmament and water culminate to form a figurative landscape set into the context of a shield. From this shield, that represents IBPNA’s promise of excellence, the complementing graphic elements simply exploded to give IBPNA a complete, stylish, creative identity.
Creative direction
Dimitrious II
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Branding
Dimitrious II
IVY COATINGS IS AN ECO-FRIENDLY PAINT FOR RESIDENTIAL AND COMMERCIAL INTERIORS. IN A BURGEONING MARKET OF ECO-FRIENDLY PAINT, IVY COATINGS HAD TO RESONATE ON RETAIL SHELVES!
We created illustrations that visually bring people into "the home". Bedrooms and dining areas are cleverly splashed with shades of primary colors, playing with light and shadow. The details of each room give a hint of occupancy. This sense of home wraps the can and connects to consumers on retail shelves.
Art direction
IVY
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Logo—To round off the notion of the home, while still keeping in mind the commercial applications, we framed a bold "IVY" logotype in a classic picture frame silhouette. For the Low VOC commerical products, we reversed the color field and used a more streamlined picture framing element. Creating a clear separation in product type but not in the mood.
IVYPAINT.COM A simple and intuitive interface reaches both commercial and retail customers.
interactive
National Black Programming Consortium
The National Black Programming Consortium is dedicated to developing Black digital authorship and distributing unique stories of the Black experience in new media.
NBPC wanted to offer access to their substantive media library and to give emerging artists an avenue to distribute their work via the web.
Art direction
Dimitrious II
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The rich content and diverse voices behind and surrounding the work inspired a final design.
Branding
Weeksville Heritage Center
WEEKSVILLE HERITAGE CENTER IS A SHINING EXAMPLE OF A COMMUNITY-FOCUSED ORGANIZATION THAT BRIDGES THE PAST TO THE FUTURE. We were asked to design an identity around their existing logo. The unique typeface, coupled with rich colors and nouveau framing elements created a timeless identity system that communicates Weeksville’s character and purpose across a variety of programming needs.
Creative Director
Dimitrious II
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Weeksville had recently redesigned its logo and wanted to use it in their new identity. So we created a custom typeface that is a modern take on classic needlepoint with the goal of it becoming a recognizable and unique element in the brand.
Oasis, Weeksville's summer programming series is their biggest marketing push each year. As such, it was important to create online and printed materials that reflect the brand’s energy and character and drive visitors to their historic grounds for festivities.
Branding
Green Depot Retail
After helping to launch Green Depot in 2007, GD rapidly became one of the nation's largest retailers of eco-friendly products.
This growth led them to open a retail space in NYC’s SOHO. The owner wanted to create a new voice for this new environment.
Creative Director
Dimitrious II
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“How we see ‘green’," GD’s FILTER was created to help customers better understand the “Green” industry and the products available at the store. To do this a series of icons were created to aid in the communication.
Advertising and exhibition design extended beyond the retail space and into the trade environment. We were asked to make a slight evolution of the language for the trade shows and trade publications.
Product Design— Green Depot has instituted a rigorous testing process for all of its products. When they can't find a product to meet their standards they go out and produce their own. Hence the development of Green Depot's line of in-home cleaners. A minimalist ideal of packaging and design was a must for this product line.
US Open on USA
Each season our goal was to push the US Open on USA property’s look and feel to their extremities in an attempt to capture the energy of the game and the “Characters” on the tarmac. The key-art was than used to create not only general advertising (posters, billboards, magazine ads, etc.) we also hosted one of the largest parties of the tournament, where we planned and developed the event space, along with invitations and custom branded merchandise.
Senior Designer/Art direction
USA Network
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Year Two: Green Flames—The goal was to capture players like Roddick and Serena full of passion and energy engulfed in flame, suggesting a new tier of player.
Print/Play
Joyce: Spring 2011
The Joyce Spring 2011 marketing materials is an assignment I gave my graphic design class. The challenge: develop a custom display-face based on dance/ motion and use that display-face in a series of marketing materials for The Joyce.
As an instructor I try to constantly come up with new and innovative ways to mentor, push and encourage my students. This year I joined in on the project as an experiment in show and tell.
Designer/Educator
Personal Project
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